Get Started
Home / Ecommerce & Retail
Retail performance from public web data

Ecommerce Data Scraping for Smarter Retail Decisions

Collect and connect product, price, promotion, seller, availability, review, search, and digital-shelf signals across eligible retailers, marketplaces, and online stores.

Custom retail schemasCross-platform collectionProduct-matching workflowsHistorical observations
RETAIL SIGNAL MONITORLATEST OBSERVATION
PRODUCT
Example Wireless HeadphonesBrand X · Model HX-200 · Black
MATCH GROUP 0418
RetailerPriceStockSeller
Marketplace A$189.00 In stockBrand Store
Retailer B$199.00In stockRetailer B
Marketplace C$184.00 LimitedThird party
Observed offers3Example record
Search position#4Selected keyword
Content scoreReviewFields incomplete
ProductsIdentity and attributes
OffersPrice and promotion
SellersMarketplace presence
AvailabilityStock and fulfillment
ReviewsRatings and voice
SearchRank and visibility
ContentDigital shelf quality
From pages to retail decisions

A product page is not yet a reliable retail record.

The same item can appear under different titles, variants, sellers, pack sizes, prices, fulfillment methods, and locations. Raw page extraction alone cannot answer how one product performs across the market.

Kvetoiq separates product identity from offers and observations, normalizes the necessary fields, matches equivalent records, validates changes, and delivers a structure built around the decision.

01
Retailer and marketplace pagesProducts, searches, categories, sellers, reviews
02
Retail entities and offersProduct, variant, seller, location, fulfillment
03
Normalized and matched recordsIdentifiers, currency, units, taxonomy, match group
04
Historical retail signalsPrice, stock, seller, rank, content, review changes
05
Decision-ready deliveryFiles, API, cloud, database, alerts, analytics
What ecommerce data can be collected?

Structure the market around products, offers, availability, customers, and visibility.

The fields are selected for the intended workflow and confirmed against representative sources before production.

ID

Product Identity

Build a consistent product foundation across retailer-specific page structures.

  • Title, brand, SKU, model
  • ASIN, UPC, EAN, GTIN
  • Category and taxonomy
  • Attributes, variants, pack size
  • Images and product URLs
OFR

Commercial Offers

Observe how a product is presented and sold by each retailer or marketplace seller.

  • Current and list price
  • Discounts and promotions
  • Coupons and event offers
  • Currency and taxes where visible
  • Seller and Buy Box context
STK

Availability & Fulfillment

Capture public availability states with the necessary market or location context.

  • In-stock and out-of-stock state
  • Limited availability
  • Delivery estimates
  • Pickup or store availability
  • Fulfillment method
VOC

Reviews & Customer Signals

Connect ratings and public feedback to products, variants, sources, and observation time.

  • Rating and review count
  • Review text and date
  • Verified status where public
  • Sentiment and topics
  • Rating-distribution changes
SRCH

Search & Visibility

Measure public product presence across selected search terms and category journeys.

  • Search position
  • Sponsored or organic state
  • Category placement
  • Share of search inputs
  • Competitor presence
PDP

Content & Digital Shelf

Evaluate whether product pages contain the information customers and retail teams expect.

  • Title and description quality
  • Attribute completeness
  • Image and video presence
  • Enhanced content
  • Brand-content consistency
Retail entity model

Separate the product from every offer and observation around it.

A dependable retail dataset preserves the relationships between products, variants, marketplace offers, sellers, locations, reviews, search results, and time.

A product may have multiple variants and identifiers.
Each retailer or seller creates a separate offer.
Price and availability are timestamped observations.
Location and fulfillment can change the visible outcome.
PRODUCT IDENTITY
VariantsColor · size · pack · model
Marketplace OffersRetailer · seller · price · promo
AvailabilityLocation · stock · fulfillment
ReviewsRating · feedback · sentiment
Search VisibilityKeyword · rank · sponsored state
Content SignalsAttributes · images · descriptions
Cross-platform product matching

Compare like with like, even when retailers describe it differently.

Matching begins with stable identifiers where available, then uses brand, model, title, attributes, pack size, images, and source-specific context. Ambiguous records can be routed for review instead of silently forcing a match.

Exact matching

SKU, ASIN, UPC, EAN, GTIN, model number, and verified identifier combinations.

Attribute-assisted matching

Brand, title, variant, pack size, dimensions, specifications, and image similarity.

Similar alternatives

Comparable products grouped using agreed category, attribute, and commercial rules.

Exception review

Ambiguous, conflicting, or low-confidence pairs retained for investigation.

Explore Product Matching →
Illustrative match reviewREVIEW WORKFLOW
Retailer ABrand X HX-200 Wireless Headphones - Black
EXACT
Marketplace BHX200 Bluetooth Headset, Black · Brand X
Retailer CBrand X HX-200 Pro Bundle
CHECK
Marketplace DHX200 Headphones + Travel Case
Store EBrand X HX-100 Wireless Headphones
NO
Retailer ABrand X HX-200 Wireless Headphones

Illustrative only. Actual matching rules, evidence, confidence treatment, and validation are defined for each project.

Retail data outcomes

Use connected retail signals across commercial teams.

Each workflow combines the relevant products, offers, sellers, locations, timestamps, and comparison rules.

Team-to-data mapping

Give each retail team the signals behind its decisions.

TeamData requiredDecision supported
PricingPrices, promotions, sellers, competitors, historyPrice positioning and exception review
E-commerceContent, availability, reviews, search positionOnline product performance
MerchandisingAssortment, category, attributes, variantsRange and category planning
Brand protectionSellers, listings, advertised prices, public evidenceInvestigation and internal review
Supply chainStock, delivery, pickup, fulfillment signalsAvailability and market response
ProductReviews, ratings, sentiment, attributesProduct and content improvement
ResearchBrands, categories, trends, launches, marketsMarket and competitor assessment
A retail record changes over time

Preserve the sequence, not only the latest value.

Historical observations show how price, promotion, availability, sellers, visibility, and content moved around a product.

01
First observedProduct and offer recorded
02
Price changedPrevious and current value
03
Promotion appearedCoupon or event context
04
Stock changedAvailability state updated
05
Seller changedOffer ownership shifted
06
Rank changedSearch visibility moved
07
Content updatedAttributes or media revised
Retail and marketplace coverage

Connect your retail strategy to every major marketplace.

Open a dedicated platform page to explore available fields, use cases, delivery options, and managed collection requirements. Each source is assessed for the selected market, location behavior, update pattern, and technical feasibility.

TargetHome DepotLowe'sCostcoGoogle ShoppingOther eligible retailers
Retail data workflow

Validate products, markets, locations, and fields before scaling.

Start with representative records so the schema, matching logic, quality checks, and delivery behave as expected.

01

Define Decisions

Confirm retailers, products, markets, teams, and intended outcomes.

02

Validate Sources

Test representative products, categories, searches, and locations.

03

Design Schema

Separate products, variants, offers, sellers, and observations.

04

Build & Match

Collect, normalize, link, validate, and retain exceptions.

05

Review Sample

Confirm fields, match evidence, quality rules, and output.

06

Launch & Maintain

Monitor the pipeline, refresh records, and manage source changes.

Retail data quality framework

Validate the commercial meaning, not only the HTML extraction.

Quality rules are defined for the project and aligned with how the receiving team will compare, aggregate, and act on the data.

ID

Identifier Validation

Check SKU, ASIN, UPC, EAN, GTIN, model, and source-specific identifiers.

$

Price & Currency

Normalize numeric values, currencies, list prices, promotions, and visible offer context.

PK

Pack & Variant Control

Separate sizes, colors, bundles, quantities, multipacks, and parent-child relationships.

SEL

Seller Normalization

Preserve seller identity, retailer context, fulfillment, and marketplace relationships.

DUP

Duplicate Detection

Identify exact and near-duplicate products, offers, pages, and historical observations.

GEO

Geographic Context

Retain ZIP code, store, city, market, currency, and delivery context where relevant.

TIME

Observation Time

Track when the source was observed, extracted, validated, and delivered.

ALT

Quality Alerts

Surface missing fields, unusual values, source changes, volume drift, and match exceptions.

Delivery and integration

Receive retail data where analysis and operations already happen.

Delivery can include the dataset, schema documentation, field definitions, timestamps, validation context, and known limitations.

CSVExcelJSONJSONLParquetAPIWebhookCloud StorageDatabaseData WarehouseBI Integration
Responsible retail data collection

Define the sources, markets, locations, fields, and intended use before launch.

Kvetoiq assesses public-source availability, necessary fields, source conditions, request controls, market and location behavior, privacy considerations, retention, and delivery requirements. Project-specific legal questions should be reviewed by qualified counsel.

Review Privacy Policy →
Public-source and feasibility assessment
Necessary-field and purpose limitation
Source-aware request controls
Market, location, and account-state context
Privacy, retention, and delivery requirements
Documented assumptions and known limitations
Frequently asked questions

What retail teams ask about E-Commerce Data Scraping.

What is E-Commerce Data Scraping?

E-Commerce Data Scraping is the managed collection and structuring of eligible public product, offer, seller, availability, review, search, category, and content information from online retailers and marketplaces.

What ecommerce data can Kvetoiq collect?

Potential fields include product identifiers, titles, brands, categories, attributes, variants, prices, promotions, sellers, availability, fulfillment, ratings, reviews, search positions, and product-page content.

Which retailers and marketplaces can be assessed?

Kvetoiq can assess requested eligible sources such as Amazon, Walmart, Shopify stores, TikTok Shop, Flipkart, Target, eBay, Best Buy, Etsy, Home Depot, Lowe's, Costco, Wayfair, Google Shopping, and other retailers. Feasibility is source- and requirement-specific.

Can you collect product prices and historical changes?

Yes. A workflow can preserve timestamped observations of current price, list price, promotions, sellers, availability, and other selected fields so changes can be analyzed over time.

Can you track stock and availability?

Eligible sources can be assessed for public in-stock, out-of-stock, limited-availability, delivery, pickup, and fulfillment signals.

Can availability be collected by ZIP code or store location?

Where a public source exposes location-dependent information and the workflow is technically appropriate, collection can preserve ZIP code, store, city, region, delivery, or pickup context.

Can Kvetoiq match products across retailers?

Yes. Matching can use stable identifiers and supporting evidence such as brand, model, title, attributes, pack size, images, and source context. Ambiguous pairs can be routed for review.

How do you separate product variants?

Variant rules can use size, color, pack quantity, model, configuration, dimensions, identifiers, and parent-child relationships defined for the category.

Can you identify third-party sellers?

Where seller information is publicly visible, records can preserve seller name, marketplace context, fulfillment method, offer details, and observation time.

Can you monitor promotions and coupons?

Selected public promotions, coupons, discount values, event labels, list prices, and validity information can be collected where available and structured for comparison.

Can you collect product reviews and ratings?

Eligible public rating and review data can include rating value, review count, review text, date, distribution, and product or variant context.

Can you analyze customer sentiment?

AI-assisted enrichment can classify sentiment, topics, product attributes, recurring complaints, and positive themes under an agreed taxonomy and validation workflow.

Can you monitor search rankings and share of search?

Selected keyword and category journeys can be observed for product position, sponsored or organic state, competitor presence, and share-of-search inputs.

Can Kvetoiq support digital shelf analytics?

Yes. Relevant inputs may include product presence, availability, title and description quality, attribute completeness, image presence, reviews, search visibility, sellers, and competitor comparisons.

How frequently can ecommerce data be refreshed?

Cadence depends on source behavior, product volume, geography, rendering, validation, intended use, and responsible request controls. It is confirmed during feasibility testing.

Can you scrape Shopify stores?

Eligible public Shopify storefronts can be assessed for products, variants, collections, content, pricing, and availability according to the requested scope.

Can retail data be delivered through an API?

Yes. Delivery options may include API, webhook, CSV, Excel, JSON, JSONL, Parquet, cloud storage, databases, warehouses, and custom integrations.

How do you validate ecommerce data?

Validation may cover identifiers, required fields, prices, currencies, variants, pack sizes, sellers, duplicate offers, location context, timestamps, record counts, and product-match exceptions.

Can we review a sample before production?

In many cases, representative records can be prepared to confirm fields, retail schema, match evidence, location behavior, quality rules, and delivery format before scaling.

How does Kvetoiq approach responsible ecommerce data collection?

Kvetoiq scopes public sources, necessary fields, source conditions, market and location context, request controls, privacy considerations, retention, intended use, and delivery requirements. Qualified counsel should review project-specific legal questions.

Start with representative retail records

See what your retail market looks like in structured data.

Share your target retailers, products, markets, fields, locations, refresh requirements, matching rules, and delivery destination. Kvetoiq will help shape a practical collection and validation plan.